Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account

Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic.

The agency will be responsible for generating earned, social and owned media results, as well as facilitating SEO and SEM services to raise awareness of the brand in the Australian market.

European beauty retailer Look Fantastic has appointed Polkadot Communications to its PR account

Caroline McKenna, Look Fantastic regional manager of AUNZ beauty, said in a statement: “We are delighted to be working with Polkadot Communications. Their expertise in technical SEO linked to PR outreach won us over and we look forward to working closely with them on strategies to further build on Look Fantastic Australia’s brand awareness.”