Beautyheaven Group shows Bauer ‘how digital can work’ as it revamps website

Beautyheaven Group is showing parent company Bauer Media “how digital can work”, with the group now looking at how best content can be best shared between them.

“Part of the reason why Bauer wanted to acquire us was the digital expertise this business has grown. We’re only digital, we have never had a print background,” publisher Jackie Maxted told Mumbrella.

“We started online and that’s very much were we’re staying. We’re about helping Bauer understanding how digital can work and that’s there interest in acquiring us in the first place.”