Becoming the kings of decision: How artificial intelligence promises a new marketing world

August 31, 2017 4:00

“We move from being kings of process to kings of decisions,” Douglas Nicol founder of chatbot service On Message said about the artificial intelligence opportunities for marketers at an IAA and Mumbrella panel discussion this morning.

“My criticism of the world of marketing is we have become too obsessed by process so consequently we’ve lost sight of our jobs as marketers. I think AI is always best in terms of the problems it solves and I think the exciting think in the marketing world is it takes away a lot of the process and allows us to focus on our jobs.”

Nicol was speaking at the ‘Artificial intelligence just got real’ panel held by the International Advertising Association (IAA) and Mumbrella on how AI promises to change marketing along with almost every other industry.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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