Learn with mother: eight things brands can learn from bedtime stories
During a session at this year’s Spikes Asia creative content agency Evidently offered eight lessons brands can take away from bedtime stories, handily illustrated with ads.
“You’ve got a lot to learn from a medium with what you’re probably very familiar with, bed time stories,” says Evidently CEO Daniel Zeff said:
The lessons are as follows:
1. Bedtime stories follow a simple narrative structure with a twist
