Beer ad wins solitary film gold for Australia at Cannes, sustainability and music key to grand prix winner

Publicis Mojo Sydney’s ‘Super in, super out’ spot for Hahn Super Dry, which uses the theme music from Knight Rider, claimed one of only two Aussie winners from 92 entries in the Film Lions at Cannes in a year that has seen Australia miss out on a grand prix winner.

The ad, directed by Tom Kuntz through MJZ Films, shows how beer is made at the Hahn factory with things that guys like – beach buggies, rock music, sports, helicopters and a rubber tiger filled with beer.

Michael Canning, executive creative director of Leo Burnett US, said of the Hahn spot: “Beer ads should be about having some fun with the brand. The agency didn’t over complicate it – it’s a fun, entertaining piece that gave the jury a laugh.”