GPY&R Melbourne flies flag for Australia in most prestigious Cannes category – Titanium and Integrated Lions

The Melbourne office of GPY&R flew the flag for Australia in the most prestigious category at Cannes today, winning a bronze for its Mobile Medic campaign for Defence Force Recruitment.

Juror Rob Schwartz, chief creative officer of TBWA\Chiat\Day, said of the campaign: “I’d love this idea, which is a unique way to recruit doctor candidates via smart phone and posters. Technology was used to speed up the recruitment process, which is a real game-changer for the category.”