Beer ads win round four of Sirens

Two creatives from Clemenger BBDO Melbourne have won the campaign and overall categories for round four of the 2012 Sirens Awards, the radio awards run by Commercial Radio Australia.

Richard Williams and Ant Phillips won for their work on Foster’s Carlton Mid beer campaign, “Spending too much time with the Wife?”.

The campaign is the nest stage of the beer brand’s larger campaign “Stay a Little Longer”, to remind men the need to spend more time with their mates.

Another beer ad, Broo Beer’s ad “Bitter” won in the single category and was highly commended in the craft category. It was created by McCann Melbourne, and written by John Skaro, Roger Nance, Nick Well and Phil Van Bruchen.