Beer brings cheer for Clems as Aussie agencies win 10 gongs in ‘scam free’ Press Lions
The Press Lions have returned a decent haul for Australia in Cannes, with six golds going to Aussie shops.
Clemenger BBDO Melbourne has improved on a small haul so far for last year’s PR grand prix winner, winning three golds for Carlton & United Brewers brand Carlton Mid.
Carlton Mid 'Blondes' by Clemenger BBDO Melbourne
DDB Sydney also claimed a trio of golds for its oldest client Volkswagen, with a campaign to push the car brand’s new parking assist technology.
Cannes is the scam Olympics.
It’s getting more outrageous every year.
Correction they won a single gold each for the campaigns not three.
Three golds! Awesome. Well done guys. You deserve it.
Creatives love to be told how wonderful and important they are.
Cannes understand this.
So Cannes gets creative people get their agencies to pay Cannes $$$ so they can be told how wonderful and important they are.
Cannes understand this.
So, Cannes creates more categories so more creatives will get their agencies to give Cannes even more money to tell them how wonderful and important they are.
Everyone’s happy.
The creatives because they’ve been told how wonderful and important they are and Cannes because they can’t believe how much money they’ve made.