Bega denies Dare Iced Coffee re-pitch five months after M&C Saatchi win

Bega Group has denied re-pitching its Dare Iced Coffee creative account, despite heavy rumours in the industry that it has cut ties with M&C Saatchi Australia, less than six months after appointing the agency.

Mumbrella can reveal the company is instead pitching its Dairy Farmers account, which has been held by AJF Partnership for over five years.

A spokesperson for Bega Group told Mumbrella: “We are pitching out the Dairy Farmers creative business, not Dare”.