Bega launches initiative to save ‘Australia’s hardest workers’, bees

Bega is attempting to protect ‘Australia’s hardest workers’, bees, which are integral to the ecosystem, the food chain, and the production of many of its products.

The brand said bees are Australia’s hardest workers, and need our help. 

Together with agency Thinkerbell, and coinciding with the launch of B Honey, Bega has revealed the Purple Hive Project, releasing AI-enabled, solar powered, hives capable of detecting the deadly Varroa Mites. Australia is currently the only inhabited continent without the parasite.