Behind every great female leader is a man… learning from a woman
Today, on 14 September, we acknowledge Agency Women’s Leadership Day, initiated by Meta which prompts us to take a closer look at what it is to not just be a good leader, but to be a female leader of an agency. Is it barely a coincidence they are female, or is it intrinsic, are women just better leaders, and should men take note, asks Rose Owens of The Creative Collective – a female founded and led digital marketing agency.
Female leaders are often said to possess leadership skills, such as empathy, humility, resilience, and compassion that rely on EQ rather than the traditional masculine model of IQ.
Women in agencies are leaning in (just enough) that they aren’t fem-splaining, and people, particularly men, are benefiting from this approach.
Historically, female leadership has been met with confusion, incomprehension, and a conversational repertoire involving the rhetoric, women are “too, emotional, maternal, complex and multi focused to lead effectively.” A damaging point of view, started on a global political stage, trickling down to boardrooms, staff rooms and households.
