Being Lara Bingle premieres below 1m

The premiere of Ten’s new personality-led reality show Being Lara Bingle fell short of reaching the million metro viewers mark on Tuesday night.

The fly on the wall show, which has been heavily promoted on YouTube and Facebook, was promoted with an 8pm start but began at 8:11pm.

It averaged 925,000 and peaked at 1.226m across the five city metro markets, according to OzTam.

The show peaked at 1.226m in its first minute before beginning to drop. At its lowest, the show dipped to 616,000 and returned to over a million at 8:32pm, when Bikie: Wars was scheduled to start.

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