Bel Australia moves creative account to GPY&R Melbourne

Bel Australia has appointed GPY&R Melbourne as its creative agency.

Mumbrella understands GPY&R will replace an agency that has worked with the brand for the last two years. However, Bel Australia declined to disclose who it previously worked with.

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The local division of Bel Group includes brands such as The Laughing cow, Mini Babybel and Boursin.

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