Bellamy Hayden’s predictable MFA success
To the Media Federation Awards, where the team from Bellamy Hayden had reason to feel optimistic.
A member of staff had rung a Sydney engraving company during the week to organise some work on an internal project. The person on the phone responded with something along the lines of “That’s funny – we’ve just engraved your company’s name on a trophy.”
Sure enough, the agency’s work for toothpaste brand Sensodyne picked up the grand prix.
However, much as the agency deserved to win, Dr Mumbo found it hard to forgive job titles including “implementation babe”, “director babe” and “chatterist”.
Why do titles even need your forgiveness?
The work just has to work.
I’m sure the bh crew were laughing their arses off at themselves and not taking it too seriously.