Ben Lawless-Jennings joins Aussie toy brand as head of marketing
Local construction toy brand Connetix has appointed former Nike, Lego, and Optus marketer Ben Lawless-Jennings to the newly-created role of head of marketing.
Underscoring the company’s commitment to brand growth and innovation, the appointment hopes to solidify its position as a leader in the construction toy space, while it also looks to scale and expand globally.
Lawless-Jennings brings over 20 years of experience to the role, including marketing roles at The Walt Disney Company, Nike, Optus, Warner Bros., and more recently, Alquemie Group, which licenses brands including Lego and Surfstitch.
He will report to chief executive officer and co-founder of Connetix, Brea Brand, and will work alongside the leadership, operations, and customer service teams.
His responsibilities will include driving the company’s brand development and strategic marketing vision, creating a more engaging brand experience for customers, and delivering on the Connetix mission of inspiring creativity and learning through play.
“It’s not every day you come across someone with such a distinct global business perspective, so we’re pleased to appoint Ben to this critical role,” Brand said.
“With an impressive track record that aligns perfectly with our mission, we’re confident he’ll make a huge impact on our team during this exciting period of expansion.”
Lawless-Jennings said of his appointment: “I’m thrilled to join CONNETIX, a brand known for its quality and innovation. It is exciting to be on board and to support the team at such a pivotal time for the business.
“I’m a big believer in the power of a strong brand, the benefits of a multichannel approach, and the balance of art and science in marketing. I’m looking forward to the opportunities ahead.”
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say