Ben Lawless-Jennings joins Aussie toy brand as head of marketing

February 25, 2025 10:56

Local construction toy brand Connetix has appointed former Nike, Lego, and Optus marketer Ben Lawless-Jennings to the newly-created role of head of marketing.

Underscoring the company’s commitment to brand growth and innovation, the appointment hopes to solidify its position as a leader in the construction toy space, while it also looks to scale and expand globally.

Lawless-Jennings brings over 20 years of experience to the role, including marketing roles at The Walt Disney Company, Nike, Optus, Warner Bros., and more recently, Alquemie Group, which licenses brands including Lego and Surfstitch.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.