Ben Wilks appointed Cupra Australia brand director, following launch

Volkswagen Group Australia (VGA) has announced the appointment of Ben Wilks as brand director of Cupra Australia, following the launch earlier this week.

Wilks will move across from his current role as general manager, sales for Volkswagen Passenger Vehicles (PV).

Regarding Wilks’ promotion, VGA managing director, Michael Bartsch said: “Ben has been a valued and trusted member of VGA’s executive team for many years now; first as general manager of Volkswagen Passenger Vehicles’ marketing department, and then as its head of sales.”