Benchmark survey shows strong growth in PR sector

Warren

Industry body the Public Relations Institute of Australia (PRIA) has released its yearly snapshot of the public relations sector which reports a significant increase in industry revenue and retainers.

The annual PRIA consulting sector benchmark survey said the average monthly client retainer among the firms surveyed has grown from $7,500 last year to $10,000. The vast majority of firms reported a significant increase in revenue and client fees.

Annabelle Warren, national chairman of the PRIA registered consultancies group, said: “On the whole, PR consultancies are in build mode. There is continued change in the sector, and around 60 per cent are growing at an average rate of 18 per cent.”