Bendigo Bank positions itself as an alternative to the ‘four big banks’ in AJF campaign
In a bid to compete with the big four big banks, Bendigo Bank has positioned itself as ‘The Better Big Bank’ in its latest campaign by AJF Partnership.
The ad aims to differentiate Bendigo Bank from its competitors by claiming it has over 500 branches, over 1.6 million customers and has been around for over 100 years.
Heard this on the radio on Saturday. Was a simple, succinct message that resonated.
Do any of the big 4 banks hold shares in the Bendigo?
G’day AF. I find this interesting at several levels. Cheers Ratty
Dealing with Bendigo for a few years now. The most helpful and polite staff i have come across very friendly staff and always a pleasure to bank with . In my own personal experience, they are the best. And i have travelled around australia.