Bennett comes out of retirement to join Ellis Foster McVeigh
Badjar co-founder Rod Bennett has come out of retirement to become chairman of marketing consultancy group Ellis Foster McVeigh.
He will take on the role on December 7 and will be based in the Melbourne office alongside group co-founder Grant Foster and consulting director Chris Grannell.
Bennett will also work closely with the other two co-founders Dr Susan Ellis and John McVeigh in New South Wales and Queensland respectively.
He has over 40 years experience in the industry, co-founding ad agency Kutt Skinner Bennett which was acquired by Y&R in 1983. He was also co-founder of ad agency Badjar which launched in 1987. It was acquired by STW in 2007 and renamed Badjar Oglivy.
Bennett said: “After 18 months of retirement (one year of which I spent wandering Europe with my wife Amanda) I discovered I love the business of business – building brands, untangling markets, helping clients make sales. The role of chairman at Ellis Foster McVeigh means I can continue to add value to clientsʼ businesses.”
Rodd’s experience will be invaluable in a market where more and more brands struggle under inexperienced junior marketing managers obsessed with process and changing everything.