The Monkeys produces first work for Berlei, launching ‘Womankind’ bra
The Monkeys has created its first ad for Berlei, launching a new bra called ‘Womankind’ to help women “be kind” to their breasts.
The 45-second ad shows all the different ways in which women have “suppressed”, “bound”, “hidden”, “forced apart”, “prodded, poked, pressured, pushed, oppressed, restricted” and “exposed” their breasts.
Featuring videos of women trying to put on bras or show off their breasts, the ad concludes with “no more” as women take off a variety of bras and support to put on the new Berlei ‘Womankind’ bra.
Amazing amazing amazing! Finally an honest bra ad that doesn’t sexualise women. More like this please!
Great ad and message but very inappropriate for children and viewing in general. Not happy and now my children think its ok to walk around pinching breasts or with no shirts on..really!!!!
Your new ad for your berlei bras is extremely rude and needs to banned off the t.v. Your company has always been rude with your lingerie ads on tv. You showed your latest in prime time when children maybe watching a g rated show with their parents. Shame on you 4 this!! Remember our bras knickers stockings tights are private items us women wear we dont need it paraded on buses t.v trains etc. Our private gear is private not public. So berlei please wake up and smell the roses in the garden. Joanne.