Berlei showcase variety of sizes in new ads promoting sports bras

Berlei has launched a new series of ads from Host Sydney promoting its sports bra, continuing with the theme introduced at the beginning of last year of “Berlei sports bras reduce bounce by up to 50 per cent”.

The Bounce campaign was completed with Host’s creative partner Parlour and sees a number of women from a B to a G cup exercising while wearing the brand’s sports bras, with the aim of educating women of all breast sizes about the importance of wearing a sports bra during exercise.

https://www.youtube.com/watch?v=ae0g4ri_qbY

The ad features the voiceover of tennis star Serena Williams, who reads the ad’s tagline ‘Berlei sports bras reduce bounce by up to 50 per cent’.