Berlei serves up a new campaign to support women featuring Serena Williams

Lingerie company Berlei has released a new brand platform, ‘In Support of You’, and a new campaign via Accenture Interactive’s The Monkeys.

The campaign features a range of diverse women, including tennis star Serena Williams.

The 30-second spot begins with a stereotypical bra ad, before listing the situations that a bra will not help – fixing the pay gap or helping to find a partner. It ends with the line: “A bra can’t change the world. But a good one can support you through it.”