Best Job in the World voted best newspaper ad
The newspaper-based launch element of the celebrated Best Job In The World campaign won the top prize at the Caxton Awards, which celebrates Australia’s print industry.
The Quinlivan Black Award was handed to Sapient Nitro Brisbane, the agency previously known as Cummins Nitro for its Tourism Queensland campaign. It also won in three individual categories.
DDB New Zealand picked up the most trophies for its Alien vs Predator “Chess” work for Sky Television. The ad was recognised in four different categories.
Marketforce and 303 both won in three categories, while Euro RSCG’s topical “Goodbye Bush” ad for Veet won in two.