Best Jobs marketer sets off on next venture: lawn bowls in a coach
One of the marketers behind Tourism Queensland’s Best Jobs in the World campaign is aiming to smash a world record with his latest marketing brainwave as he continues to lead the rebirth of domestic coach tour operator AAT Kings.
Anthony Hayes was instrumental in the Best Jobs campaign when he was chief executive at Tourism Queensland, a campaign that was bought to life by CumminsNitro. It was lauded as a huge success winning dozens of awards internationally, and was estimated to have generated $200 million worth of media coverage for the tourism body.
Now chief executive at AAT Kings, which offers coach holidays and day trips across Australia and New Zealand, Hayes came up with a plan to strip seats from a coach and turn into a mobile lawn bowls green.
https://www.youtube.com/watch?v=eblhj-zRF9A
I thought Steve McRobert’s was the ‘Marketing Genius’ behind the Best Job in the World campaign…..or was in Michael Brannah (ex Cummins Nitro) who was the ‘genius’.
How many genius’ take ownership of a great idea? Certainly the CEO is ALWAYS one of them!
Great campaign idea. Well done