The five best PR blogs of the New Year

The digital age is often equal parts lauded and disparaged for allowing anyone with a computer and a thought to share their opinion with the world, but not all blogs are created equal. To save you some time, Mumbrella has curated a list of five of the best PR blogs of 2017 so far.

Source: PRIA

A Crisis of Meaningfulness written by Graham White, Howorth managing director, discusses Afdhel Aziz’s new book ‘Good is the New Cool: Market Like You Give a Damn’. The blog post discusses the need for a new model of marketing where brands should focus on solving “real problems” to inevitably generate more goodwill, leading to an increase in sales. The post highlights the ways in which PR can assist in giving brands a new purpose, summarising Aziz’s key points from the book.