Best Western and Trip.com to present key sessions at the Mumbrella Travel Marketing Summit

February 21, 2019 9:35

Trip.com vice president of product and marketing, Lynn Qu, will fly in from Shanghai to present a session on true customer connection through data at the Mumbrella Travel Marketing Summit.

Qu will explain how the observation of basic analytics is enough to find trends in behaviour, but will also illustrate how Trip.com makes use of the 50 terabytes of data it receives each day in an effective manner.

Qu will address best practice with data when it comes to travel marketing

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.