Beveridge: Online abuse prepared me for working in broadcast

Michael BeveridgeFM radio host and former member of the Big Brother house Michael Beveridge said the advertising industry helped him hone the skills necessary to work in broadcast.

Beveridge told the Mumbrella360 Conference his experiences as a junior copywriter for an advertising agency gave him an “absolute lack of care” for abuse directed at him.

“The internet is just like a newspaper – it’s full of opinions. I had my first piece of work put up online, and shock horror, some asshole called ‘Anonymous’ told me that my work was shit, had been done before, lacked any creativity, and that my life to this point had been a waste of time,” said Beveridge.

“In retrospect, I should thank Anonymous. Even though he or she is generally a massive prick, they helped me develop an absolute lack of care for what some faceless person on the internet has to say about me.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.