BHF and Saatchi & Saatchi showcase the power of research to save lives
The British Heart Foundation’s (BHF) new brand campaign, “This is Science”, hopes to inspire greater public support for its life-saving research.
The campaign, created by Saatchi & Saatchi, tells the real stories of people who are only alive today thanks to the public’s donations powering BHF medical breakthroughs that have transformed science fiction into reality.
