Big Red Group appoints new CMO to replace former CGO Matthew Cavalier

Experience marketplace, Big Red Group has appointed Paul Connell as the company’s first chief marketing officer, as it looks to commence the next stage of growth.

The chief marketing officer role replaces the remit formerly held by the chief growth officer role, most recently held by Matthew Cavalier, who left the role in May after four years in the business.

Connell joins the business after two years heading up marketing for online wine retailer Naked Wines, and has over a decade of experience in senior positions, including at Unilever, leading their Homecare & Refreshments portfolios and leading a number of Unilever’s B-Corp scale-ups, including Pukka and Ben & Jerry’s.