Big Red Group selects We Are Different to lead RedBalloon, Adrenaline’s PR work

December 6, 2021 4:02

One of Australia’s largest experience marketplace, Big Red Group, has appointed earned-first creative agency, We Are Different, to lead its PR nationally.

Different will manage creative campaigns, media relations and influencer activity for the Group’s RedBalloon and Adrenaline brands – helping drive awareness and conversion across the busy Christmas shopping period and beyond.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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