Big up to Boost

I like them – they’re quirky which appeals.

I agree with you Tim, really like these. Short, different and funny.

Awesome. Keep up good work GPYR.

It’s ads like these that create discussion and give people a laugh (or cringe) but ultimately keep us punters entertained.

More please.
Dan

They’re a bit confusing but in a good way… i like them too.

Good idea to stear away from the cheesy American angle & going for quirky english humour.

Great fun – well done! I like the content and the execution.

I presume this isnt the work of GPYR Brisbane??!!

No, do not like it – the chocolate bar model looks a little too phallic in these ads. In no way does it make me want to go out and buy a boost bar.

I thought the Boost account was with The Furnace?

Two things come to mind when I watch this – giant turd and penis.

And no, it doesn’t make me want to eat it.

I hate them, they put me of the product so much so I would never buy one. Looks like a big fat T…d . Just disgusuting.

Wow! Um, how does this ad make me want to buy that chocolate bar?

This Boost Bar sounds like all the losers I ever shared with in my 20’s and that’s certainly not something I’d go out and buy again, nor does it get me thinking of eating chocolate? WTF?

Agency-centric humour. This gives polishing a turd new meaining.

What a shame – the cruisy afro crew were yummier, feel good and soothing. Just like good chocolate.

sorry, not for me

I think i have to agree that these seem like an in joke for the adland crowd.

They’re quirky, confusing and almost funny. But, personally, they definitely don’t make me want to go buy a boost bar.

That’s ok though, maybe the target market is adland people.

Love them. Shame Boosts aren’t actually that size. beats another ad showing flowing chocolate.!!

@Liz : Big up to Boost’ Have you seen the Cadbury’s Boost ads from GPY&R MELBOURNE yet?

Spot the clue?

Oh so Peep Show inspired.
It’s entertaining. Not much to say about a chocolate bar. I like the approach that they haven’t bothered, just developed a personality that’s entertaining and watchable.

Gold!!! These cracked me up, Flake-style!

Are they pitching this purely to Pom backpackers who are flatsharing and basically being annoying? Because they are really lame. Not funny, and I agree, the chocolate looks like a big turd.

What happened to the Scottish bloke?

These ads are a bigger load of turd than the giant one that stars in them.

Love them. More. More. More.

From viewing the images before pressing play; the delicacies of topical discussion look likes Twix’… :s

p.s. the top one (before pressing play) – looks a little bit like ‘chk chk boom’ chick…

How does associating your product with annoying british backpackers make it appealing to consumers? Standing alone they would make slightly amusing skits, but as a TV advert designed to sell me Boost bars they are miserable. The bubbling stew of chocolate toe jam in particular is a novel way to entice me to try their product.

If it looks like cr*p, sounds like cr*p it is crap! for a very good product you really have lost the marketing plot.

Agency ECD and client should be fired. These ads demonstarte incompetence to an astonishing degree.

The bloody pommy accent is just annoying…not clever even.
Would the last pom to leave the UK advertising industry to
come to Australia, please turn out the light.

Know wo’ eye meeeeaaaann?

I would wager the naysayers above also said “A gorilla playing the drums doesn’t make my want to buy Cadbury. They don’t even show the product!”

the point of these ads is to be memorable. if they stand out and are different, then they’re memorable. doesn’t matter if you like them or hate them.

I think these are great ads- they definitely stand out- but will they sell chocolate?

Food TVCs are tricky briefs. You really need to leave the viewer with a mouth watering moment, and push the product romancing scenes- to get the consumer to walk down the street to purchase the product.

I know creative’s will disagree to an extent- but if anything- you should have at least 40% of your shots dedicated to product or product consumption.

Also agree with #22 Adrian: I found the toe jam scene a strange choice in a food ad.

Look at how the big boys do it. KFC, McDonalds, Pizza Hut, HJ’s etc. They may be crap ads creatively, but if you’re sitting there hungry (and eat that type of food), the thought to go BUY is pretty strong.

Thinking back to the last Boost TVC’s- Roller Guru- even those had a great product romancing and product shots. I’d bet my left nut that ad sold more chocolate bars than this one.

If people hate them, why would they buy the product. The ads are a ridiculous indulgent rib tickler for creatives living on another planet burning the clients money as they stroke their creative egos…They stood out…just like their ignorance

These ads and the comments are reminding me of that scene from Caddyshack…

Great ads for Mars Bars, Crunchies, Chikitos, Violet Crumbles, Snickers – in fact, any chocolate bar other than the humorless blind mullets they promote.

Please tell me how these ads will build the Boost brand (anyone?) And how they’ll make people buy them.

Aaaaaargh!
I’m stuck in moron-land. Help! Help!

Referring to the comment stream… not the ads.

I think you were right the first time

Can anyone explain to me what’s GOOD about these ads? Anyone?