Big W throws a house party for Bonds
Big W has launched a “House party” ad campaign to promote Bonds underwear
In the ads developed by Saatchi and Saatchi, a shop assistant opens up the store to find people dancing in the underwear.
The three executions feature the women’s men’s and babies ranges.
Proving yet again white men can’t dance and the female form is significantly more attractive than that of the male.
Five stars.
Who wouldn’t want to watch a bunch of sexy girls dancing around in their underwear. Sex still sells!
The blonde in the pink knickers is a little raunchy for a “family” store like Big W. And I say that in a very, very, very good way (cold shower, please nurse!!!)
Looks like a Girls Gone Wild video… tick!
What’s the dude in the bright blue jocks doing? Suss!
15 seconds can be cruelly short
Now if they did that as a live experiential campaign in-store, there would be queues at the door!