Big W counts back from Christmas to today, reminding Australians it’s time to start shopping
Big W has continued its brand platform ‘Every day’s a big day’ in its Christmas campaign, highlighting how quickly the days go by before the holiday.
The ad rewinds from Christmas Day, through December and back to the point where a mother realises she needs to do the Christmas shopping.
The ad is set to a cover of The Turtles’ track Happy Together. The campaign was created by M&C Saatchi.
