Big W launches Eric Stonestreet Christmas campaign

Tim Burrowes

November 4, 2013 1:11

Retailer Big W has launched its Christmas campaign in a new commercial created by Saatchi & Saatchi and featuring Modern Family’s Eric Stonestreet.

The ad features a reworking of Christmas Wonderland and promotes the store’s range of Christmas gifts.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising BIG W Eric Stonestreet Saatchi & Saatchi

5 COMMENTS

Bear 4 Nov 13

There’s hope yet.

Well done to all involved.

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MK 5 Nov 13

is it just me or does it sound like they’re saying a low-class christmas?

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Margie 6 Nov 13

It is Big W!

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Who is it? 6 Nov 13

My mum phoned when she saw this TVC the first time, she wants to know who is the singer. Anyone have the actual answer?

Thanks in advance.

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wtf ?? 7 Nov 13

christmas in a low class wonderland ????
They think theyre customers are lower class ??
im never shopping there again !!!

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Big W launches Eric Stonestreet Christmas campaign

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