Big W launches Eric Stonestreet Christmas campaign

Tim Burrowes

November 4, 2013 1:11

Retailer Big W has launched its Christmas campaign in a new commercial created by Saatchi & Saatchi and featuring Modern Family’s Eric Stonestreet.

The ad features a reworking of Christmas Wonderland and promotes the store’s range of Christmas gifts.

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

Advertising BIG W Eric Stonestreet Saatchi & Saatchi

5 COMMENTS

Bear 4 Nov 13

There’s hope yet.

Well done to all involved.

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MK 5 Nov 13

is it just me or does it sound like they’re saying a low-class christmas?

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Margie 6 Nov 13

It is Big W!

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Who is it? 6 Nov 13

My mum phoned when she saw this TVC the first time, she wants to know who is the singer. Anyone have the actual answer?

Thanks in advance.

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wtf ?? 7 Nov 13

christmas in a low class wonderland ????
They think theyre customers are lower class ??
im never shopping there again !!!

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Big W launches Eric Stonestreet Christmas campaign

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