Big W moves creative account in-house

June 28, 2017 10:58

Woolworths-owned retailer Big W has moved its creative account in-house, Mumbrella can reveal.

Leo Burnett Sydney was previously the incumbent agency, but lost the account over 18 months ago.

Ana Maria Escobar, who is the general manager of creative, design, online and marketing, will oversee all of Big W’s creative duties.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ana Maria Escobar BigW Leo Burnett Saatchi & Saatchi

2 COMMENTS

Dom 28 Jun 17

I’m fairly sure they were with Saatchi?

Last I got is they are working on a project with them re Brand Relaunch.

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fact check 29 Jun 17

Big W has moved it’s account to M&C Saatchi

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