Rhubarb&Custard appointed to lift Big W’s fashion credentials

Sydney-based specialist retail and digital agency Rhubarb&Custard has been appointed to help lift Big W’s fashion credentials over the next 12 months following a competitive four-way pitch.

The agency will deliver retail and digital creative services after winning part of the Big W business earlier this month.

GM of marketing for Big W, Alison Jones said in a statement: “We were impressed with the work the Rhubarb&Custard team presented, and we look forward to working with them to achieve our goals.”