Big W says ‘all kinds of thanks’ to all different kinds of mums in Mother’s Day campaign

May 7, 2018 3:38

Australian chain of discount department stores, Big W, has launched this year’s Mother’s Day campaign by thanking all different kinds of mums.

The 15 second television ad, created by M&C Saatchi, shows teenage boys giving their mum a home made card and two young boys listing the best things about their mum, including “because she smells good”.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

BIG W M&C Saatchi Mother's day

1 COMMENTS

KGB 7 May 18

I not fussed by the ad, but I am impressed by the job titles.

“Head of Brand & Universe Marketing”

Where do I get one of these?

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Big W says ‘all kinds of thanks’ to all different kinds of mums in Mother’s Day campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE