Big W utilises 3D stop-motion animation for its Easter specials ad

Miranda Ward

April 10, 2014 12:15

Big W is promoting its Easter specials with an animated commercial from Saatchi & Saatchi.

Running across national and regional TV, the 30-second commercial which utilises 3D stop-motion animation features toys including Lego and Easter treats ending with the tagline “The lowest prices on everything Easter only at Big W”.

A radio and online campaign complements the national free-to-air and Pay TV campaign which is also running in cinema prior to The Lego Movie.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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Big W utilises 3D stop-motion animation for its Easter specials ad

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