Big W warns parents to prepare for toy sale in ad featuring kid villains

Big W is gearing up for its toy sale, launching a campaign pastiching villains from James Bond style movies.

Created by Saatchi & Saatchi, the campaign features a number of children preparing to dominate parents with the toy sale during which “no one will escape” and they will “pay the lowest prices”.

Complete with eye-patch wearing villains, and the super villain patting a cat, the campaign aims to set up Big W’s sale as the biggest in the country, pitting itself against Target which also runs a toy sale over the June/July period.

https://www.youtube.com/watch?v=Mpi37oXcM2s