Bikie president turns mumsy in new lamb ad

Tim Burrowes

April 12, 2013 3:30

Even tattooed bikies becoming maternal when they cook a lamb roast is the idea behind a new campaign for Meat & Livestock Australia created by BMF.

The ad features the president of a Sydney bikie chapter cooking the lamb joint then carrying out series of motherly acts including wrapping a fellow bikie in a scarf, wiping dirt off somebody”s face and helping a woman blow her nose.

The 45 second ad – produced by Jungleboys – pushes the message that making a lamb roast is so easy “It turns anyone into a mum”.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.