Binoculars steal car for joyride in new Hyundai campaign
Hyundai has launched a new campaign for its new Tucson model, featuring four coin-operated binoculars that jump off their stands at a scenic site and steal a car to explore the world.
Created by Innocean, the video spot shows the binoculars – to the soundtrack of Dio’s ‘Holy Diver’ – take over a family’s car and hit the road, along the way offering donations to a man dressed as a parrot, watching Chinese New Year celebrations and staring down a motorbike gang.
https://youtu.be/6qSWq33AcCo
The latest work will run across cinema, TV, digital, outdoor and social.
Absolutely loved this ad. Very clever & great music 🙂
Absolutely love the ad! Hats off to the creative team.
How do the binoculars drive the car?
They have no hands or feet ?
Advertised as the SeeMore family on the radio ?
The idea of the SeeMore family is a good idea. It’s a shame that they had to steal a car. They are not the lovable Seemore family they are car thieves.
The binoculars are cute and the advert is amazing! I think it’s great fun, especially when they are belting along a country road and a hedgehog scares them LOL
Do these idiots realise that ‘Holy Diver’ is about Satan??!!!!
Google that shit. There is NO excuse in the age of the internet!
Go back to your safe place Jen-mc it’s only an AD a good AD at that
It’s nothing to do with satan. It’s about waking up from a dull life – the ‘midnight sea’ he sings about in the song is the stifling dream/half-life that you will drift into if you have no goals. Dio encouraged his fans to ‘get away’ from that and ‘ride the tiger’ and live a more interesting life where they would contribute something of themselves to the world and fulfil their potential. Inspiring stuff!