Birds Eye launches plant-based range with new multi-channel campaign via OMD

September 30, 2021 4:39

Food brand Birds Eye, has entered the plant-based category, announcing its new Birds Eye Plant Based range in an integrated campaign via OMD and Liquid Ideas.

‘The Future of Favourites’ multi-channel campaign has launched via ambassador and influencer content and a paid media partnership with Taste.com.au, along with activity across social, digital and earned media.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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