Bite announces two new general managers for Australia and Hong Kong divisions

Global marketing services agency Bite has announced two new general managers for their Australia and Hong Kong divisions. The organisation has promoted Karen Coleman to general manager for Australia and Rosemary Merz to general manager for Hong Kong.

The announcement:

Hong Kong & Sydney, March 12, 2014 – Bite has announced two key promotions in Asia Pacific. Karen Coleman assumes the role of General Manager for Bite Australia, while Rosemary Merz is appointed General Manager for Hong Kong. Both previously held the role of Group Director in their respective offices.

Karen Coleman joined the company in 2007 as a consultant and has since risen steadily in the organization. In her new role she takes on full P&L and team responsibility for Bite’s award-winning Australia business, which has doubled in revenues and profits over the last four years.

Rosemary Merz takes charge of Bite’s biggest office in the region, comprising dedicated communications and digital marketing teams. As general manager she will lead the further development of Bite’s content-based integrated marketing services offering, ranging from public relations and social media to paid digital marketing, development and search.

Both Karen and Rosemary report to Paul Mottram, EVP Asia Pacific.

“If you want to know what tomorrow looks like in our industry, spend a day with either Rosemary or Karen,” said Paul Mottram. “At a time of huge change in the marketing communications landscape, Karen and Rosemary have proven themselves to be accomplished client and team leaders. They both combine content and storytelling skills with huge appetites to find new ways to deploy that content for measurable results on behalf of Bite’s clients.”

Bite has been a pioneer in Asia Pacific over the past five years in integrating digital and social marketing services across the traditional PR agency skill set. Its progress has been recognized in the past months by several awards, including Campaign Asia Pacific’s PR Week award for Mid-Size Agency of the Year, the Holmes Report’s Asia Pacific Technology Consultancy of the Year, and most recently a Marketing Interactive Bronze Award for Digital Strategy.

Source: Bite press release