Bite Communications appoints Timi Siytangco as director digital strategies

Bite Communications has appointed Timi Siytangco to director, digital strategies. The role has been created for Siytangco, a 15 year veteran in digital marketing, online media and internet start-ups.The announcement:

Bite Communications, a leading integrated marketing communications agency, today announced the addition of Timi Siytangco as its Director, Digital Strategies. In this newly created role, Siytangco leads Bite Singapore’s and Bite Australia’s digital capabilities and provides strategic client counsel to deliver insight-based, integrated communications campaigns that generate business-driven outcomes.

Siytangco brings 15 years of experience in digital marketing, online media and Internet start-ups. She has delivered regional digital programs for global brands in business technology, including Cisco, IBM, Microsoft, and Oracle. Prior to joining Bite, Siytangco served as Head of Practice, Digital Strategy at Possible Worldwide, where she was responsible for managing strategy, customer acquisition campaigns, and integrated marketing programs for clients including Dow Corning and Starwood Hotels Asia-Pacific. Previously, she led the development and delivery of interactive marketing solutions in Asia-Pacific and Europe at CNET Networks (now CBS Interactive).

“In the last few years, I’ve seen content become a central driver in the success of digital programs,” said Siytangco. “Bite’s proven Point of View methodology that links communities, content and conversations, along with the agency’s integrated approach to communications and on-going investment in key capabilities like search, social technologies, and technical development, made the move a no-brainer for me.”