Blackley points to podcasts, programmatic buying and data to boost SCA’s revenues

Southern Cross Austereo’s CEO, Grant Blackley, has signalled that the company is looking to data, programmatic selling and realigning radio slots to boost the broadcaster’s revenues.

The broadcaster’s revenues were down by 1.7% for the quarter in what Blackley described at yesterday’s AGM as “a difficult trading period”, however he flagged the company had seen “improved trading conditions in September which had extended into the second quarter.”

Blackley: “We will increase our understanding and monetisation of our audience”