‘Blandidote’: a fresh new word cooked up in Always Fresh’s linguistic kitchen

September 20, 2023 10:40

Riviana Foods’ pickled vegetable brand Always Fresh has unveiled a new multi-channel campaign via creative agency By All Means.

The campaign introduces the word ‘blandidote’ – a cure for boring meal blandness.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Always Fresh By All Means Campaign Ed Howley Havas Media Network Jacqui Vanderzeil Mat Cummings Riviana Foods Stephanie Nilson

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‘Blandidote’: a fresh new word cooked up in Always Fresh’s linguistic kitchen

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