Bloggers strike deal with publishing company to create branded video content

Blogging network Nuffnang has joined forces with FremantleMedia Australia to create branded content through the launch of The Modern Mummy Collective.

The announcement: 

In response to demand from brands for innovative premium content, the country’s leading blogging network Nuffnang has partnered with market leader, FremantleMedia Australia (FMA) to develop a one-of-a-kind content solution using high profile digital influencers as talent and utilising bloggers’ owned distribution channels for extensive amplification.