Bloggers turning to sponsored content despite only 12 per cent viewing their blog as work

Seven in 10 bloggers receive some form of “reward” for their posts, with many carrying sponsored content as a way of generating an income, a new survey has claimed.

Research from communications consultancy BBS Communications Group found 65 per cent of bloggers work with brands on sponsored content with 40 per cent doing so on at least a monthly basis.

And readers seem unconcerned they are consuming paid-for articles, according to the data.