Blogging and programmatic sessions added to Mumbrella Travel Marketing Summit

A second stream has been added to the Mumbrella Travel Marketing Summit which takes place in Sydney later this month, with sessions on programmatic advertising and blogging and instragramming added to the schedule.

Lorraine Murphy, head of relationships at blogging community The Remarkables Group, will be among the panelists discussing the impact and best practices of blogging and instagramming, which are increasingly being seen by marketers as agile ways to reach new audiences.

Murphy will be joined on the panel by Tourism and Events Queensland global publicity director Bruce Wallace, instagrammer Matt Glastonbury and blogger Lorraine Elliott, publisher and editor of Not Quite Nigella.