Bloke wins McGuigan Wines following pitch

McGuigan Wines has appointed Sydney creative agency Bloke to raise brand awareness locally and in the UK following a three-way competitive pitch, Mumbrella can reveal.

Scott Burton, marketing manager for McGuigan Wines parent company Australian Vintage, said: “Bloke’s campaign idea sits perfectly with our overall marketing strategy.

“It’s about leveraging our brand values of warmth, openness and authenticity to create that connection and resonance with the consumer. We’re really looking forward to working with Bloke to bring it to life.”